Shippit vs Pack to the Future for Australian Shopify stores

If you're an Australian Shopify merchant comparing multi-carrier shipping apps, you've probably landed on Shippit. It's been on the App Store since 2017, Sydney-based, and well known. It's also sitting at 2.8 stars on Shopify as of 21 Sep 2026, with Lite free to install (plus US$0.75 per booking up to 1,000) and Plus from US$499/mo — and a higher listing tier at US$1,599/mo.

Pack to the Future is a newer, AU-only Shopify shipping app based on the Gold Coast, Australia. On the same date it shows 5.0 stars. Free Forever is the full product capped at 100 bookings per Shopify billing cycle (a multi-parcel booking counts as one). Past that, Starter is $49/mo (or $580/yr) — volume unlock, same features. There's also Enterprise at $3,990/yr for API, retail store fulfilment, SLA, white-label, and 3PL (talk-to-us sales path). Pack's listing notes a $0.75 platform label fee per booking. Postage is separate either way.

Pack's lead strength vs Shippit: Product AI plus a growing database of the world's SKUs makes Pack a strong source of bulky and pallet rates, and of accurate rates for cubically larger shipments — the awkward freight Shopify stores often get wrong at checkout. Shippit still wins for some teams on TMS-style orchestration. Pack wins for others on bulky/cubic rate accuracy and SMB price. Here's a fair, sourced compare so you can decide without the marketing fog.

Who each product is for

Shippit is a multi-carrier shipping and delivery platform with TMS-style orchestration: live quotes, labels, tracking, returns, analytics, and — on higher tiers — B2B/pallet and broader enterprise tooling. Their March 2026 Velocity release pushed further into B2B/pallet and rules-heavy fulfilment. Think mid-market and up if you need orchestration, not just "print AusPost labels."

Pack to the Future is aimed at Australian Shopify SMBs who want rate shopping, labels, and Product AI parcel sizing / multi-parcel workflows — especially when catalogues include bulky, pallet, or cubically larger shipments. AU merchants only. Not a full TMS replacement claim.

If you need a big ops console and TMS orchestration at scale, start with Shippit (or a dedicated TMS). If you need AU Shopify labels + rate shop + Product AI sizing — and you care about bulky / pallet / cubic rate accuracy before you spend $499/mo — start with Pack Free.

Shopify App Store snapshot (as of 21 Sep 2026)

| | Shippit | Pack to the Future | |---|---------|-------------------| | Rating | 2.8 stars | 5.0 stars | | HQ (listing) | Sydney, NSW | Gold Coast, Australia | | Launched (listing) | Aug 2017 | ~Aug 2025 | | Entry price | Lite free + $0.75/booking (≤1,000) | Free Forever ≤100 bookings/cycle | | SMB paid | Plus $499/mo | Starter $49/mo (or $580/yr) | | Higher tier | Listing $1,599/mo (site Pro 999 excl GST — mismatch) | Enterprise $3,990/yr (API / retail / SLA / white-label / 3PL) |

Shippit's review distribution on the listing is rough for a major incumbent: 49 five-star, 24 one-star (~27% 1★). Review themes on the listing (attribute to Shopify reviews, not invented quotes) cluster around billing after uninstall, support gaps, and painful AusPost/eParcel onboarding.

Pack's 5.0 stars is a strong early score — verify the live listing at publish. Founder-led, fast support is part of how Pack operates; that's qualitative, not a fake SLA claim.

Pricing compared honestly

Shippit (Shopify App Store, USD on listing)

Lite — free to install; BYO carrier; book up to 1,000 orders at $0.75/booking; carrier label fees and platform/add-ons can be billed by Shippit outside Shopify.
Plus — $499/mo; up to 5,000 bookings/mo; live quoting, AI carrier selection, tracking/notifications, integrations; managed SMS billed separately.
Higher listing tier — $1,599/mo; up to 7,500 bookings; unlimited carrier integrations; insights; cross-border automation; B2B/pallet specialist services; tailored onboarding.

Shippit's own site (shippit.com/pricing) shows plans excluding GST, with Plus at 499 and Pro at 999 in the fetch we checked — that Pro figure does not match the App Store's $1,599. Honest TCO: quote the App Store for Shopify-billed claims, and flag the site/App Store mismatch rather than silently picking one.

Pack

Free Forever — full product, 100 bookings per Shopify billing cycle (multi-parcel = 1 booking).
Starter — $49/mo or $580/yr — unlocks volume only; same product.
Enterprise — $3,990/yr — API, retail store fulfilment, SLA, white-label, 3PL (sales conversation, not a self-serve "growth hack").
Platform label fee $0.75 per booking (on the listing) — postage separate.

Important parallel: both Lite (Shippit) and Pack disclose a $0.75-ish per-booking platform fee story. The big fork is what you pay in monthly SaaS when you outgrow the free-ish tier: Pack Starter $49 vs Shippit Plus $499.

We are not claiming Pack merchants "save X%" vs Shippit. Fee structures differ; there's no head-to-head Pack study. Do the napkin maths for your order volume.

Carriers and capabilities

Both connect major Australian carriers. "Has Australia Post" is not the differentiator.

Shippit listing / Works with examples: Australia Post, CouriersPlease, Fastway, StarTrack, TNT, plus a broader integrations story (">20" on listing). Paid tiers lean into AI carrier selection, tracking/SMS, returns, analytics, and enterprise B2B/pallet orchestration.

Pack listing carriers: Australia Post, Aramex, Couriers Please — with Product AI parcel sizing and multi-parcel booking (counts as one toward the Free 100). Product AI, paired with a growing database of the world's SKUs, is how Pack leans into bulky and pallet rates and accurate rates for cubically larger shipments. Checkout rate accuracy and sizing are the product story; see /features and /kb/troubleshooting/checkout-rates-wrong. Pack also ships a live residential vs commercial address checker (theme blocks in any Shopify cart, forklift/tailgate path, AI + customer confirm when unsure) so rates stay honest before purchase — see five trends §3.

If you need TMS dashboards, wholesale freight orchestration, or enterprise specialist services on a big ops console, Shippit's higher tiers are built for that. Pack is not pitching itself as a TMS clone — it competes on rate quality for bulky / pallet / cubic freight and SMB accessibility.

Where Shippit wins

Scale and TMS depth — analytics, returns portal, AI allocation, multi-location / enterprise direction.
B2B / pallet orchestration tooling — Velocity (Mar 2026) and higher-tier specialist services for teams that need the ops console, not just accurate rates.
Brand awareness and review volume — more merchants have lived with it than with Pack's early listing.
Funding runway — Series B2 extension ~A$65m (May 2022; Tiger Global + Tidal Ventures among leads, per Startup Daily / SmartCompany / AFR coverage). Cumulative raise figures you'll see online (~US$76–78m) come from secondary aggregators — treat as approximate, not Pack-verified precision.

If you're running a fulfilment org that needs orchestration software, Shippit is often the more complete toolbox.

Where Pack wins

Bulky and pallet rates + cubic accuracy — Product AI plus a growing SKU database makes Pack a strong source of bulky and pallet rates and accurate rates for cubically larger shipments. That's the lead wedge vs Shippit for catalogues that aren't "small parcel only."
SMB price to enter — full product on Free to 100 bookings/cycle; Starter $49/mo instead of a $499 Plus floor for day-one paid features like AI carrier selection on Shippit's ladder.
Stars — Pack is 5.0 stars; Shippit is 2.8 stars (verify both live at publish; scores move).
Modern Product AI sizing / multi-parcel for AU Shopify sellers who care about dims and split consignments.
Residential vs commercial at cart — live address checker (theme blocks; forklift/tailgate when needed; cart confirm fallback) so checkout rates reflect address type before the customer pays.
Founder-led AU SMB tone — based on the Gold Coast, Australia; Australian merchants only; no international-expansion fluff.

Pack does not win on enterprise TMS orchestration or review volume. Don't pretend otherwise. On bulky / pallet / cubic rates, Pack's Product AI story is the intentional lead — without inventing accuracy percentages.

Where it's a tie (or depends)

Both are AU-relevant multi-carrier label + quote tools for Shopify.
Both can cost you per booking on free-ish tiers ($0.75 style fees) plus postage.
Merchant volume, need for TMS vs need for bulky/cubic rate accuracy, and tolerance for a $499+ SaaS line decide more than "who prints AusPost."

Also: after Sendle ceased Australian bookings around January 2026, a lot of stores went shopping. Jul 2026 press: McKenna Worldwide acquired the Sendle brand (not the old company/debts) with a September 2026 relaunch target (SmartCompany) — pricing/coverage still confirm-at-publish; don't assume fully live. Shippit published Sendle-alternatives content; Pack positions as a Sendle alternative on its listing. Neither is the "official" replacement. See our Sendle replacement landscape and five shipping trends for 2026.

How to choose (checklist)

Orders per month — Under ~100 bookings/cycle and you want the full product free? Pack Free is built for that trial. Need TMS at scale? Shippit Lite/Plus/Pro ladder.
Bulky / pallet / cubically larger shipments? → Pack's Product AI + SKU database angle is built for rate accuracy there. Need deep B2B/pallet orchestration and analytics? → Shippit (higher tiers).
Budget for SaaS — Comfortable with $499/mo Plus? Fine. Want a $49 volume unlock after Free? Pack.
Support / trust sensitivity — Read recent Shopify reviews for both apps yourself. Pack is 5.0 stars; Shippit is 2.8 stars — dig into the actual comments either way.
AusPost-only vs multi-carrier — If you're AusPost-only, also look at cheaper specialists (AMP, Joovii, Ricemill) and native MyPost. Multi-carrier? Compare Pack, Shippit, Starshipit, Smart Send, ReadyToShip.

Try Pack Free (honest CTA)

Install Pack to the Future on the Shopify App Store — Free Forever, full product, 100 bookings per Shopify billing cycle (multi-parcel = 1). Need more volume? Starter $49/mo (or $580/yr). Platform label fee $0.75 per booking; postage separate. Australian merchants only. HQ: Gold Coast, Australia.

See /pricing for the plain plan table, /kb/billing for how the Free cap works, and /kb/getting-started for first-label setup. Busy-season promo terms live only on /busy-season-shipping-kit — no invented scarcity here.

Enterprise / API / 3PL / white-label: talk to us — that's the $3,990/yr path, not a self-serve Starter upsell.