Koi vs Pack to the Future: OMS + AusPost labels vs shipping-first

Koi (Checkout Chick, South Turramurra NSW) lists on Shopify as an OMS + AusPost labels app: checkout rates, inventory sync, barcodes, warehouse-ish tools, AI-enhanced OMS messaging. As of 21 Sep 2026: 4.2 stars from 9 reviews. Basic $49/mo (≤500 orders/mo, 1 user, 1 store inventory sync, unlimited shipping no per-label on listing) · Pro Unlimited $299/mo (App Store). Works with: Auspost, Australia Post, eParcel, MyPost, Scales.

Pack to the Future (Gold Coast, Australia): 5.0 stars from 7 reviews. Free Forever full product to 100 bookings/cycle. Starter $49/mo ($580/yr) — same sticker band as Koi Basic, different job. Enterprise $3,990/yr. $0.75/booking platform fee. Listing carriers: AusPost, Aramex, Couriers Please + Product AI sizing.

Same $49 entry — different product. Koi = OMS/inventory from day one (no free plan on listing). Pack = shipping-first Free trial, then volume unlock.

Snapshot (21 Sep 2026)

| | Koi | Pack to the Future | |---|-----|-------------------| | Rating | 4.2 stars (9) | 5.0 stars (7) | | HQ | South Turramurra, NSW | Gold Coast, Australia | | Launched | Feb 2020 | ~Aug 2025 | | Entry | $49/mo Basic (no free plan) | Free Forever ≤100 bookings | | Higher tier | Pro $299/mo | Enterprise $3,990/yr | | Primary job | OMS + inventory + AusPost labels | Rate shop + labels + Product AI | | Courier lean | AusPost family (Works with list) | AusPost + Aramex + Couriers Please |

Where Koi wins

OMS + inventory sync in one paid app
Basic $49 includes unlimited shipping (no per-label) ≤500 orders on listing
Broader order-management sprawl than Pack claims

Where Pack wins

Free Forever full shipping product before $49
Multi-courier listing (Aramex + Couriers Please + AusPost)
Product AI sizing / multi-parcel / bulky-cubic rate angle
Shipping-first clarity — not an OMS substitute claim

Where Pack loses

Not an OMS / inventory platform — don't claim better order management
Koi Pro $299 path is a different buyer than Pack Enterprise API/3PL

When to pick which

| Situation | Lean | |-----------|------| | Need OMS + inventory sync + AusPost labels | Koi | | Need multi-carrier rate shop + AI sizing; try free first | Pack Free | | AusPost-only cheap SaaS | AMP / Joovii / Ricemill |

Review samples on both sides are small — read comments; don't invent preference stats. Avoid amplifying old support disputes; attribute if needed.

Try Pack Free (honest CTA)

Install Pack to the Future — Free Forever, 100 bookings/cycle. Starter $49/mo. $0.75/booking. Australian merchants only. HQ: Gold Coast, Australia.

/pricing · /features · /kb/getting-started