EZShip vs Pack to the Future: new-wave AU multi-carrier

EZShip (EZShip Pty Ltd, Riverwood NSW) launched on Shopify 5 May 2026 as a multi-carrier rate shop + labels app — own carriers or EZShip network. Works with named: Aramex, AusPost, Border Express, Couriers Please, eParcel, MyPost Business. Listing shows a Free plan; "External charges may be billed by EZShip Pty Ltd separately." As of 21 Sep 2026: 0 reviews. Paid ladder / network fees beyond Free: UNKNOWN from App Store fetch (App Store).

Pack to the Future (Gold Coast, Australia): 5.0 stars from 7 reviews. Free Forever full product ≤100 bookings/cycle. Starter $49/mo ($580/yr). Enterprise $3,990/yr. Listing discloses $0.75/booking platform fee. Carriers: AusPost, Aramex, Couriers Please + Product AI sizing / multi-parcel.

Peer newcomers. Pack wins on transparent SaaS price + early reviews. Neither side should invent feature superiority without a deeper product audit — this draft stays truth-led.

Snapshot (21 Sep 2026)

| | EZShip | Pack to the Future | |---|--------|-------------------| | Rating | 0 reviews | 5.0 stars (7) | | HQ | Riverwood, NSW | Gold Coast, Australia | | Launched | May 2026 | ~Aug 2025 | | Software price | Free listing + external charges TBD | Free ≤100 · Starter $49/mo | | Paid table | UNKNOWN | Public Free / $49 / $3,990 | | Carriers (listing) | AusPost/MyPost/eParcel, Aramex, CP, Border Express | AusPost, Aramex, Couriers Please | | AI sizing narrative | Not the public lead | Product AI + multi-parcel |

Where EZShip wins (or may)

Border Express named — freight-adjacent lean Pack doesn't list
Free listing entry + network option (details TBD)
Modern multi-carrier AU category peer

Where Pack wins

Clear Free → $49 SaaS + disclosed $0.75/booking fee
Live 5.0/7 social proof vs zero reviews
Product AI sizing / multi-parcel / bulky-cubic angle
Founder-led Gold Coast AU positioning

Where research is thin (flag for Dave)

EZShip paid/network fee table UNKNOWN — do not invent VIP or per-label $ figures
Feature parity (rules, returns, multi-parcel, checkout) not audited this pass
Merchant traction UNKNOWN (0 reviews)

When to pick which

| Situation | Lean | |-----------|------| | Want transparent $49 ladder + reviews before betting | Pack | | Need Border Express specifically | Evaluate EZShip (confirm live) | | Bulky specialist narrative | Also Smart Send | | Incumbent multi-carrier | ReadyToShip / Starshipit |

Try Pack Free (honest CTA)

Install Pack to the Future — Free Forever, 100 bookings/cycle. Starter $49/mo. $0.75/booking. Australian merchants only. HQ: Gold Coast, Australia.

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